Nature of Task
Persuasive texts are designed to position a point of view (opinion - thesis)
.Texts that successfully persuade are usually highly emotive (emotional words + influence listener/audience emotions) and effectively balance opinions with facts (logos)
Persuasive texts can make sweeping generalizations (uniformed conclusions)5 , rely on stereotypes and hyperbole and yet still seem credible.
This is because a combination of objective(facts) and subjective(opinion) information is usually used to persuade
Careful use of repetition and high modality words(persuasive techniques) can emphatically convey the composer’s purpose if it is counterbalanced with the use of statistics, expert evidence and product/idea endorsement from authoritative sources.(objective facts)
Moreover, effective incorporation of anecdotes(personal story), analogies(comparison) and inclusive language(we, us, ours - include the audience) (techniques) can personalise the message and help connect the composer and their text with its audience.
Info:
objective and subjective
focal point:
thesis
how we are going to convey:
mode of persuasion
techniques
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